How might we design for transformative experiences?
WHY TRANSFORMATIONS?
Transformative experiences address the top of Maslow’s Hierarchy of Needs; Self-Actualization and Transcendence. Once our physical and emotional needs are consistently met, people confront the perplexing question: now what? Technologies new and ancient are being explored as ways to level up; and brands are grappling with how to support this demand.
WHY DESIGN?
Design is a practice which puts human needs front and center. Transformational experiences require more personalization than any other type of product or service. Embedding a human-centered approach into any transformational business is essential for understanding how brands can best show up for their customers at every step of their transformational journey.
WHY NOW?
Traditional education is falling short. There is a constant assault on our attention distracting us from what is important. Creative solutions and focused energy are required to tackle the problems we face - and our collective physical, emotional, and spiritual well-being is sub-optimal. Transformative businesses will help usher in this new era of human flourishing as people everywhere step up to the task.
