Hot Mama Fitness is a franchised business operating in several communities, primarily in BC. The platform allows new moms to get together for fitness activities alongside their toddlers, providing them with social support and motivation to stay active.
I was contracted to create wireframes for key pages for the new site, and apply their existing brand design to the wireframes. The wireframes can be viewed here; password is ‘hotmama’.
One of the challenges for this site was to differentiate the main ‘headquarters’ website with the individual franchise sub-sites. Previously, the same content was repeated across both sites which made it difficult to understand what each franchise offered individually. The solution was to use a single page, styled slightly different than the headquarters site, to represent each location. A location finder was designed for users to find their nearest franchise page.